Personal Branding

This isn’t the first time I’ve been laid off from a job. It happened to me twice in the late 1990s. However, this time there’s a new wrinkle – personal branding.

I know all about branding, since I’ve done marketing work, but I had to think about what my personal brand should be. I googled myself, and what came back was short articles I’ve written about cats, my painting Web site, this blog, my business blog, and some links about a gospel song I had published years ago.

So, I’ve been blogging, and tweeting, and then I tried coming up with a “tag line.” A guy I met in a networking group uses a tag line of “The Big Bald Guy.” So, what should mine be – “One Feisty Old Broad?” No, probably not a good idea:-) Since what I do is centered on Content, I thought that should be in the tag line. I tried “the content commando” but that was too militaristic and not quite what I was looking for. I tried “the content curator” but in the social media world content curation means pointing your followers to content created by others, and that’s not what I do.

The answer came while watching “So You Think You Can Dance” on TV. It occurred to me that there were similarities between what choreographers do with dance steps, music, lighting and costumes, and what content creators do with words, graphics and user interface or page design. In both cases, the most important element is the story that needs to be told, and they use technical elements, creative elements and packaging to enhance the telling of the story.

So, I am now the “Content Choreographer.” I have no idea whether that will help me get a job, or any freelance work, but maybe it will be something about me that people will remember.

My job hunting continues. I’ve been having more interviews, but so far no job offers. I’m hoping that changes soon, and I’m encouraged that it will, even though I have three strikes against me according to some I listen to – I’m a woman, I’m over 45, and I’m unemployed. I’m also a fighter, and I don’t give up, and I’m working extremely hard to get a job, so I’m hopeful that by this time next month I’ll be working.

About Pat Wolesky

I'm a renaissance woman in some ways. Professionally I do Web content management, knowledge management and communications. I also do watercolor painting, compose and perform music, do nature photography, and am the devoted slave to two cats and a moderator of the About.com Cats forum.
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